Founded in 2003 by five brothers, BLUECHIP has grown every year since to become one of Australia's leading suppliers of architectural building envelopes. BLUECHIP's product range, covers the complete system from the structure out, including all types of cladding materials, composite decking, sub-framing, insulation, weatherproofing and fixings.
With many years combined experience, BLUECHIP has now supplied more than 3,000,000m2 of materials to Australian projects since 2003. Our commitment to innovation and ongoing investment in R&D ensures BLUECHIP will continue to lead the market with BCA/NCC compliant facade solutions in the years ahead.
For architects and consultants, BLUECHIP's wide range of different materials and 'complete-system' approach enables the creation of inspiring high-performance facades. For builders and contractors, BLUECHIP's large local stock, well established supply chains and genuine appreciation for our clients means you can trust us to deliver as promised every time.
We exist, to enable all our key partners to maximise their potential and the value of their assets - our people and their families, our customers and their businesses, specifiers and their firms, and building owners and their buildings.
In our chosen markets supplying architectural building materials, we will be the most trusted adviser on building code compliance and the easiest supplier in the world for architects and consultants to specify. We acknowledge we are not there yet but strive with passion and purpose everyday to reach our vision.
Be trusted advisors; We will always provide good advice in our partners best interests.
Be accountable through transparency; We default to openess and welcome scrutiny.
Focus on solutions not problems; We have a 'can-do' mindset and don't make excuses.
Substance over style; We appreciate style but will always put more value on what really matters.
Disagree and commit; We will always put team success above personal opinion.
Be T-shaped; We own our roles but are always willing to assist in other areas if needed.
Do more with less; We look for ways to be more frugal with time and resources to minimise waste.
Balance freedom and responsibility; We default to trust and we all use good judgment.
Our original family company, Nuroof (WA) Pty Ltd, was founded in 1927 and our extended family has supplied building products ever since. The BLUECHIP brand began after setting up a timber mill in 2003 manufacturing timber cladding and in 2007 we expanded our range to include our ULTRABOND aluminium composite panel brand.
BLUECHIP sold the timber mill in 2012 to focus on composite timbers and the growing facade panels business including the addition of global brands such as EQUITONE and FUNDERMAX. We also expanded into other commodity products such as fibre cement, framing and insulation.
At the beginning of 2016 we realised the need for a strategic realignment of our brand names to bring our product divisions together under the BLUECHIP parent brand. This allowed us to better communicate our 'complete-system' approach to the market and better represented the complete facade supplier we had become.
In 2019, BLUECHIP relocated to our new 4,000m2 distribution centre in Forrestfield WA and the new building has provided the additional operational capacity and office space required to facilitate the companies expansion in the coming years.